I received a request for real estate information for Katy and West Houston through one of my online channels and promptly returned the request with a phone call. It was and interesting call and I thoroughly enjoyed speaking with this gentleman.
After discussing his wants and needs in a home, the amenities required and neighborhoods of interest, he said to me that he was conducting his initial search unconventionally. He said he wasn’t engaging the services of a real estate agent yet, but going online and doing his own research. He was going to wait until he was further along in the process and ready to begin touring property before he would engage the services of a real estate professional.
Now, my new friend thought that his methods were a departure from the norm when looking to purchase real estate. Actually, he was right in step with the way most people find and locate real estate in this Internet search engine world.
In the July issue of Tierra Grande, from The Real Estate Center at Texas A&M the article “How Home Buyers Shop”, a 2013 survey by the National Association of Realtors (NAR) revealed that 83 percent of Texas respondents purchased their home through a real estate agent or broker. Another 13 percent went through a builder or builder’s agent and 3 percent directly from the previous owner.
The article goes on to say, that of the first steps taken by Texans in the home buying process, 39 percent searched online for properties for sale and 15 percent looked online for information about the home buying process.
Not surprising 79 percent said that the Internet provides “very useful” information, and 77 percent said the same thing about real estate agents, as being “very useful”.
The survey points out that the majority of Texans sign with a real estate agent for the purchase of a home. What buyers and sellers want from their agents is help finding the right home and negotiating the price and terms of the sale, as well as pointing out unnoticed features or faults with the property.
There were times when the real estate industry thought that the Internet would make our profession unnecessary. That has not been the case. People still want the help, advice and opinion of a licensed real estate professional.
The business is still about people, their hopes and their dreams.
For more interesting facts about how people shop for homes read the complete article on How Home Buyers Shop.
How Home Buyers Shop, by Mark G. Dotzour, Colt Kokel and Joshua Parulian, reprinted from the Real Estate Center at Texas A&M magazine Tierra Grande July 2014